Self-regulatory rules and recommendations for advertising in Sweden.
Rules and recommendations for advertising
Reklamombudsmannen (RO) and the Jury Reklamombudsmannens opinionsnämnd (RON) applies the ICC Advertising and Marketing Communications Code when reviewing advertising. There are also specific criteria for gender discriminating advertising that complements article 2 regarding discrimination in the ICC Code.
The Swedish Consumer Agency and IAB Sweden has guidance regarding advertsing in social media, see link below.
There are several Swedish self-regulation organisations that process complaints regarding advertising and marketing in specific areas.