Rules

Rules and recommendations for advertising

Reklamombudsmannen (RO) and the Jury Reklamombudsmannens opinionsnämnd (RON) applies the ICC Advertising and Marketing Communications Code when reviewing advertising. The ICC Code is supplemented with The Framework for Responsible Environmental Marketing Communications. This framework sets forth general principles governing all marketing communications, and includes a separate section on environmental claims

In Sweden there are also specific criteria for gender discriminating advertising that complements article 2 regarding discrimination in the ICC Code.

ICC Code and guidance

• ICC Advertising and Marketing Communications Code
• ICC Framework for Responsible Environmental Marketing Communications
• ICC Checklist for Responsible Environmental Marketing Communications
• Gender discriminating advertising

Other recommendations

• Recommendations for advertising in social media

Other SRO:s

There are several Swedish self-regulation organisations that process complaints regarding advertising and marketing in specific areas.

• Other SRO:s