About Reklamombudsmannen

Reklamombudsmannen (RO) or the Swedish Advertising Ombudsman is a self-regulatory organisation founded by the Swedish advertising industry. RO receives complaints about advertising and reviews whether commercial advertising is compliant with the ICC Marketing Code.

RO also provides information, guidance and training in the field of ethical marketing. Financiers of RO may receive copy advice on specific campaigns.

Review and compliance



Recent decisions

Det gick tyvärr inte att hämta senaste besluten.

Make a complaint

RO handles complaints about advertising and applies the ICC Advertising and Marketing Communications Code from the International Chamber of Commerce (ICC) when reviewing advertising.

RO only handles complaints about advertising aimed at the Swedish market. RO does not handle complaints concerning non-commercial advertising such as political or religious messages.

Complain here

Media coverage

Det gick tyvärr inte att hämta omvärldsbevakningen.