The European Advertising Standards Alliance (EASA) is the single authoritative voice on advertising self-regulation issues and promotes high ethical standards in commercial communications by means of effective self-regulation, while being mindful of national differences of culture, legal and commercial practice. These standards are promoted for example via EASA's Advertising Self-Regulatory Charter and EASA's Best Practice Recommendations. EASA is seated in Brussels, Belgium.

For more information about self regulation of advertising see Advertising self regulation is better regulation (pdf). and the EASA website easa-alliance.org.


The International Council for Advertising Self-Regulation (ICAS) is a global platform promoting responsible ads through the effective implementation of self-regulatory standards. ICAS was set up in 2008 by EASA to provide a forum for facilitating information exchange and discussion of best practices between advertising Self-Regulatory Organizations (SROs) around the world. ICAS is seated in Brussels, Belgium.

For more information about ICAS and self-regulation of advertising worldwide visit icas.global.