Board of directors
Chair of the board
- Stina Liljekvist, Skandia
Vice chair of the board
- Anna-Karin Strömqvist, Systembolaget**
Board members
- Sten Andersen, AB Trav och Galopp*
- Kajsa Persson Berg, ICC Sverige
- Tobias Eltell, Bonnier News **
- Jan Fager, TU Medier i Sverige
- Jolanda Girzl, Svensk Handel**
- Maria Höglund, SJ AB*
- Linda Nilsson, Sveriges Kommunikationsbyråer
- Christoffer Rönnblad, McDonalds*
- Annette Tannerfeldt, SWEDMA
- Charlotte Thür**
* Mandate of the Association of Swedish Advertisers
** Mandate of NDM (business delegation of marketing law)