Criteria for gender discriminating advertising
Reklamombudsmannen supplements article 2 regarding gender discriminatory advertising in the ICC Code with the following:
Advertising portraying men or women as sex objects that can be considered offensive and/or objectifying.
Advertising portraying men or women in a stereotypical way in terms of gender roles and where men or women are represented in a derogatory way (stereotyping).
Advertising that is discriminating or derogatory in other ways.