Reklamombudsmannen (RO) is self-regulation for high ethics in advertsing.
The Jury Reklamombudsmannens Opinionsnämnd (RON) sets practices for reviewing advertising.
RON and RO handles complaints about advertising aimed at the Swedish market.
RON and RO applies the ICC Advertising and Marketing Communications Code when reviewing advertising.
Read more about rules and regulations for advertising in Sweden
Decisions regarding complained about advertising.
RO is financed by advertisers, ad-producers, advertising agencies, media agencies, media and platforms as well as Multi-channel Networks.
Recommendations for advertising in social media in Sweden (in Swedish only).
The Swedish Consumer Agency:s guidance for advertising in blogs and social media: Read here.
The IAB Influencer Marketing Standard: Download here.