About Reklamombudsmannen

Reklamombudsmannen (RO) or the Swedish Advertising Ombudsman is a self-regulatory organisation founded by the Swedish advertising industry. RO receives complaints about advertising and reviews whether commercial advertising is compliant with the Consolidated ICC Code.

RO also provides information, guidance and training in the field of ethical marketing. Financiers of RO may receive copy advice on specific campaigns.



Jungfrugatan 10
S-114 44 Stockholm

Tel: + 46 8-662 05 50
E-mail: [email protected]


Self-regulation of advertising is available worldwide.

Reklamombudsmannen represents Sweden in the European Advertising Standards Alliance (EASA) and the International Council for Advertising Self-Regulation (ICAS).

See a short video about self-regulation of advertising here (Youtube).

File a complaint

Individuals, companies and other organizations may file a compalint against commercial advertising that might be in breach of the Consolidated ICC Code.

Only commercial advertising aimed at the Swedish market may be reviewed and it may not be older than six months. Editorial, religious or political content is not reviewed. You may file your complaint on the Swedish version of our website.

In the media

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