Criteria for gender discriminating advertising

Reklamombudsmannen supplements article 2 regarding gender discriminatory advertising in the ICC Code with the following:

Objectifying advertising

Advertising portraying men or women as sex objects that can be considered offensive and/or objectifying.

Stereotypical advertising

Advertising portraying men or women in a stereotypical way in terms of gender roles and where men or women are represented in a derogatory way (stereotyping).

Other

Advertising that is discriminating or derogatory in other ways.