Reklamombudsmannen (RO) is self-regulation for high ethics in advertsing.
The Jury Reklamombudsmannens Opinionsnämnd (RON) sets practices for reviewing advertising.
RON and RO handles complaints about advertising aimed at the Swedish market.
RON and RO applies the ICC Advertising and Marketing Communications Code when reviewing advertising.
Read more about rules and regulations for advertising in Sweden
Decisions regarding complained about advertising.
RO is financed by advertisers, ad-producers, advertising agencies, media agencies, media and platforms as well as Multi-channel Networks.
Reklamombudsmannens complaints form, in Swedish only.