About Reklamombudsmannen
Reklamombudsmannen (RO) or the Swedish Advertising Ombudsman is a self-regulatory organisation founded by the Swedish advertising industry. RO receives complaints about advertising and reviews whether commercial advertising is compliant with the ICC Marketing Code.
RO also provides information, guidance and training in the field of ethical marketing. Financiers of RO may receive copy advice on specific campaigns.
Review and compliance
Training
Guidance
Recent decisions
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Make a complaint
RO handles complaints about advertising and applies the ICC Advertising and Marketing Communications Code from the International Chamber of Commerce (ICC) when reviewing advertising.
RO only handles complaints about advertising aimed at the Swedish market. RO does not handle complaints concerning non-commercial advertising such as political or religious messages.
