A well-functioning self-regulation requires that companies take responsibility for a high ethical standard in advertising.
Reklamombudsmannen is funded on a voluntary basis through an annual fee from advertisers, advertising agencies and media.
RO provides financiers an annual training in marketing ethics and also gives advertisers copy advice on specific campaigns.
Advertising and media
Alcohol and tobacco
Electronics & appliances
Food & beverages
House and garden
Contribute to a high ethical standard
All companies can contribute to RO and the fee is related to the annual media spending, according to Kantar SIFO's advertising measurements. Minimum fee is SEK 10 000 and the maximum fee is 70 000 per year.