The European Advertising Standards Alliance (EASA) is the single authoritative voice on advertising self-regulation issues and promotes high ethical standards in commercial communications by means of effective self-regulation, while being mindful of national differences of culture, legal and commercial practice. These standards are promoted for example via EASA's Advertising Self-Regulatory Charter and EASA's Best Practice Recommendations.
For more information about self regulation please see Advertising self regulation is better regulation (pdf).
The International Council for Advertising Self-Regulation (ICAS) is a global platform promoting responsible ads through the effective implementation of self-regulatory standards. Find out more at icas.global.